Sebastian Arias Racing
Competing in NASCAR
Sebastian Arias Racing
Competing in NASCAR
Colombian Spirit. American Speed. Global Stage.
The only Colombian NASCAR driver becomes the ambassador of Colombian excellence—driving not just speed, but culture, taste, and craftsmanship into the U.S. market.
Colombia Driven: A New Chapter in U.S. Motorsport Sponsorship
Sebastián Arias isn’t just competing—he’s redefining what it means to represent Colombia on one of America’s biggest motorsport stages. As the only Colombian driver racing in the NASCAR O’Reilly Auto Parts Series, Sebastián carries a narrative of resilience, precision, and national pride into every race he enters.
In 2026, DSM Luxury invites select brand partners to join Sebastián for a series of high‑visibility race weekends as part of our Colombia Driven initiative. These aren’t just race days—they’re immersive storytelling environments where culture, performance, and aspiration intersect. Each event becomes a platform for emotional connection with U.S. audiences who value authenticity, ambition, and global perspective.
Why Colombia Driven?
- Cultural Ambassadorship: Sebastián is the face of Colombian ambition in the U.S.—a natural extension of your brand’s values.
- Experiential Integration: From branded hospitality to curated activations, DSM Luxury crafts unforgettable sponsor moments.
- U.S. Market Impact: Reach high-net-worth audiences and tastemakers who appreciate Colombian craftsmanship, fashion, wellness, and innovation.
Whether you're launching a new collection, expanding your U.S. footprint, or simply want to align with a story that resonates—Colombia Driven is your gateway.
The Thrill of Motorsports, the Soul of Colombia
Amid the roaring engines and heart-pounding drama of NASCAR’s ARCA race weekends, Colombia Driven emerges as a celebration of motorsports and the vibrant spirit of Colombian excellence. Feel the adrenaline of high-speed racing as Sebastián Arias—the only Colombian driver in the ARCA Series—takes the track, transforming every lap into a story of grit, ambition, and national pride.
This extraordinary campaign immerses you in the electrifying world of motorsports, where precision meets passion and culture meets velocity. Against this dynamic backdrop, Colombia Driven invites you to connect with racing enthusiasts, visionary Colombian brands, and tastemakers who value authenticity, aspiration, and the global rise of Latin luxury.
Colombia Driven: Powering Sebastiana Arias into NASCAR
Colombia Driven: Accelerate with Sebastiana Arias in the NASCAR Craftsman Truck Series
Sebastiana Arias is rewriting the narrative—bringing Colombian pride, grit, and global ambition to the heart of American motorsports. As the only Colombia-born driver currently competing in NASCAR, his presence on the 2026 Craftsman Truck Series grid is more than symbolic—it’s game-changing!
Colombia Driven is your gateway to join this momentum. Sponsors have the rare opportunity to align with a rising star whose story resonates across cultures and continents. From high-impact branding and digital storytelling to immersive fan activations and VIP experiences, this campaign offers layered sponsorship opportunities designed to elevate your brand and electrify your audience.
This isn’t just about racing—it’s about legacy, visibility, and being part of something bigger. Sebastiana is ready. Colombia is watching. And your brand could be leading the charge.
The NASCAR Craftsman Truck Series
The NASCAR Craftsman Truck Series is the third tier of NASCAR’s national racing divisions, featuring high-performance, production-based pickup trucks in a fast-paced, fiercely competitive format. Since its debut in 1995, the series has become a proving ground for rising stars and seasoned veterans alike—delivering edge-of-your-seat action on iconic tracks across the U.S.